ep 7
55 min

Hannah Ajikawo

CEO & Founder at Revenue Funnel

Gaurav Nemade

Chief Product Officer at Inventive AI

Revolutionizing B2B Sales With Empathy

Empathy isn't just a buzzword. It's a game-changer in B2B sales. When buyers trust you, deals happen naturally. Let’s talk about how to sell like you care!

Revolutionizing B2B Sales With Empathy

In this episode of Revolutionizing B2B Sales With Empathy, Hannah Ajikawo, founder of Revenue Funnel, shares how a buyer-centric and empathy-driven approach can transform sales performance. From her "Sell Like You Care" philosophy to the Symbiotic Seller framework, Hannah explains how trust, transparency, and a deep understanding of customer needs lead to better sales outcomes.

We also explore how AI is revolutionizing B2B sales, common go-to-market strategy mistakes, and how sales professionals can position themselves as trusted, omniscient advisors rather than just sellers. Whether you are a sales leader, entrepreneur, or sales rep, this episode is filled with practical insights and strategic advice to help you sell smarter in today's evolving landscape.

  • Why empathy in sales is more than a soft skill—it is a competitive advantage
  • How AI is transforming sales and what sales leaders need to do now
  • Go-to-market strategies: The seven essential building blocks for success
  • Common mistakes businesses make when structuring their sales strategy
  • The Symbiotic Seller approach: Building trust and long-term relationships
  • Hannah’s personal journey, career lessons, and advice for sales professionals

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