Sales Team Coaching in the Age of AI

In this episode of The inventive podcast, we sit down with Richard Harris, a renowned sales consultant, founder of Harris Consulting Group, and co-host of the Surf and Sales Podcast. With decades of experience coaching sales teams at companies like Google, Intercom, Visa, and Zoom, Richard shares his philosophy on tactical sales training, the power of resilience, and the evolving role of AI in sales.

Richard takes us inside his Surf and Sales Summit, an innovative sales retreat that combines networking, coaching, and personal growth in a unique setting. We also discuss the biggest mistakes companies make in go-to-market strategies, how Founders often hinder their own sales success, and why hiring the right sales team is harder than most people think.

If you're a sales leader, founder, or aspiring sales professional, this conversation is packed with actionable insights on coaching, leadership, and leveraging AI to optimize sales performance.

• How Richard built a career coaching top sales teams and his approach to training
• The Surf and Sales Summit—what makes it a game-changer for sales professionals
• The biggest mistakes founders make when scaling a sales team
• Why sales training must be customized, tactical, and reinforced for long-term success
• How AI is transforming sales coaching and what sales teams should do now
• The hidden challenges in hiring the right salespeople and why most companies get it wrong

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